Financial Times FT.com

Media’s search for growth

Sacrifices made in hunt for new model

By Andrew Edgecliffe-Johnson in New York

Published: August 30 2009 19:09 | Last updated: August 30 2009 19:09

From the morning paper to the evening news, the media industry is in crisis. After a decade struggling with internet-enabled changes in consumer behaviour, a precipitous slide in advertising and consumer spending has humbled media owners from Hollywood to Fleet Street.

The litany of woe is now familiar: companies as diverse as Setanta Sports, the sports broadcaster, and Reader’s Digest, the magazine publisher, have tumbled into bankruptcy proceedings, while publications from Portfolio magazine to thelondonpaper have folded.

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