COMPANIES McDonald’s hopes to offer its own PhD, throwing down the ultimate challenge to the popular wisdom that the high-street fast-food chain creates nothing but low-paid, low-quality “McJobs” to replace high-skilled work in old manufacturing industries.
David Fairhurst, the group’s “chief people officer”, told the Financial Times: “One day I’d love to see us doing a PhD, I definitely think we should go as far as we can.”
