Umbro, the sportswear manufacturer, is hoping for a dramatic rise in profit when England takes its place in the World Cup in Germany this summer.
In 2004, without a significant tournament, the company went into the red and turnover was down.
Umbro seeks to smooth its business cycle
By Lucy Warwick-Ching
Published: March 10 2006 02:00 | Last updated: March 10 2006 02:00
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