In January, a remarkable thing happened: more cars were bought in China, the land of bicycles, than in the US, the land of – well – cars. US annual light vehicle sales skidded below 10m, fewer than in China where January sales ran at 10.7m a year. For those counting on the Chinese consumer to ride to the world’s rescue, here, surely, was the news they had been waiting for.

Unfortunately, those vehicle numbers were not quite what they seemed. Nor – not yet, at least – is the Chinese consumer.