June 25, 2010 3:00 am
Alloy, the media company behind the Gossip Girl and Vampire Diaries television programmes, has been acquired by ZelnickMedia, an investment firm, for $126.5m.
Strauss Zelnick, founding partner of ZelnickMedia, said Alloy had a proven record in reaching members of the "millennial generation", or young people aged 10-29.
"What's different about millennials is that they've grown up knowing no boundaries between media platforms," he said. "Alloy has been extremely savvy about developing properties that cross multiple platforms."
Alloy recently launched Alloy TV, a digital entertainment network producing original, short-form video programming aimed at the young adult audience. Matthew Garrahan, Los Angeles
Copyright The Financial Times Limited 2015. You may share using our article tools.
Please don't cut articles from FT.com and redistribute by email or post to the web.