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November 11, 2013 5:34 pm
BT has beaten BSkyB to the rights of Uefa football in a near billion-pound, three-year deal to broadcast Europe’s premier club football competition. The move marks a shift in BT strategy and a challenge to Sky’s long-held supremacy in broadcasting UK football. On a wider level, the move reflects the skyrocketing price of rights to the world’s most sought-after sports.