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Scientists must learn to talk to the media

By Michael Skapinker

Published: October 29 2007 17:53 | Last updated: October 30 2007 07:25

I occasionally speak to school students about journalism and they usually ask the same questions. Have you interviewed anyone famous? (Richard Branson and John Cleese seem to pass muster.) What do you do if there is no news? (There is always news.) What should I study if I want to be a journalist?

I spend some time on the last one, advising them to study whatever they are most interested in, whether it is history, foreign languages or economics. The craft of journalism is something they can learn later. Far better to acquire some knowledge to bring to the job. And I tell them there is a desperate need for more scientists who can broadcast and write.

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