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More ways than one to encourage prospective clients to bite the hook

By Ian Driscoll

Published: November 12 2007 02:00 | Last updated: November 12 2007 10:34

Once a year, the Cleveland office of private bank The Glenmede Trust invites clients and prospective clients fly-fishing at a private club in northwestern Ohio. The all-day outing and lunch comes with the imprimatur of the bank's Philadelphia headquarters, which encourages its satellite offices to sponsor locally flavoured events.

"It has become something that people want to attend," says the bank's client services director Chip Wilson.

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