Financial Times FT.com

Exxon must act to keep enviable reputation

By Ed Crooks and Sheila McNulty

Published: May 2 2008 23:19 | Last updated: May 2 2008 23:19

Ask anyone in the oil business which company they admire the most, and 99 times out of 100 you will get the same answer: ExxonMobil. The technical excellence of its staff and the rigour of its corporate culture are res­pec­ted, envied and sometimes feared by competitors.

That discipline – a word often used in connection with Exxon, including by the company itself – has paid off handsomely for investors. Whether viewed over the past five years or past 20, Exxon’s total shareholder returns have comfortably exceeded the average of its peers: Royal Dutch Shell, BP and Chevron.

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