Big summer sales discounts and an influx of overseas visitors taking advantage of the euro’s strength against the pound led to a sharp revival in London’s West End shops in June, according to new data.

Footfall across the West End’s 600 shops was 6.6 per cent higher last month than in June 2007, although it was 1 per cent lower across UK regional cities, said Springboard, a footfall data tracker commissioned by the New West End Company.