Internet users in Norway and the UK are the most valuable to advertisers in Europe, worth more than three times as much as those in France and Italy, according to a report released on Monday.

A survey by the Interactive Advertising Bureau Europe and PricewaterhouseCoopers found that an average of €133 (£104, $207) was spent on advertising for each web user in Norway, the highest in Europe, followed by €121 in the UK and €110 in Denmark. That compares to a European average of €81 per person online and a US average of €92.