Like echoes long that from afar rebound,
merged till one deep low shadowy note is born,
vast as the night or as the fires of morn,
sound calls to fragrance, colour calls to sound.

When a press release for a new fragrance begins with a quote from Baudelaire, well, you just know there’s a shift in perception going on. This one was announcing the new By Kilian fragrance range by Kilian Hennessy (and, yes, that’s Hennessy as in the cognac).