Financial Times FT.com

Small cars prove next big thing

By Bernard Simon in Toronto

Published: June 20 2008 19:26 | Last updated: June 20 2008 23:38

General Motors’ assembly plant in Lordstown, Ohio, is a rarity these days. At a time when the carmaker is trimming capacity and chopping jobs across North America, Lordstown is about to hire 1,400 workers for a third shift.

The plant owes its good fortune to building the sporty, fuel-efficient Chevrolet Cobalt and Pontiac G5 cars. While demand for big sport-utility vehicles and pick-up trucks has plummeted, Cobalt sales jumped by 18 per cent in the first five months of 2008.

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