Thank You for Arguing: What Aristotle, Eminem and Homer Simpson Can Teach Us About the Art of Persuasion
By Jay Heinrichs
Allen Lane £14.99, 336 pages
FT Bookshop price: £11.99

The ground floors of giant American bookstores are commonly devoted to self-help, and it is there, rather than among a few learned volumes on the fourth floor, that Jay Heinrichs’ treatise on rhetoric belongs.