Ask any hairdresser, they’ll all tell you the same thing. As soon as Kate Moss cut that fringe of hers, they were inundated with women following in her wake. Never mind that at the time Moss was in that Big Break Up/New Boyfriend stage and that every woman knows that’s the time we’re most likely to give our hair a good chop – and subconsciously karate chop any man that’s done us wrong in the process. It was Moss, therefore it was stylish, therefore it had to be copied.

“There were loads,” recalls Luke Hersheson of the women piling into his Daniel Hersheson salons drawn by the Moss Effect. “It had been building for a while but it went from people wanting a hint of fringe to wanting the full ‘Kate’.”