Wine-label printers have much to thank the Hungarians for. From the beginning of this year the name Tocai Friulano is officially banned from wine labels exported from Italy, so a new name is required for wines made from this popular grape variety in the north-east Italian region of Friuli.

The Hungarians have successfully argued that there is a danger of confusion of the tangy pale dry whites made from the vine variety previously known as Tocai Friulano with Tokaji, long-spelt Tokay, the legendary golden dessert wine of north-east Hungary.