Financial Times FT.com

Virtual worlds add a new dimension to play

By Jonathan Birchall in New York

Published: December 24 2007 02:00 | Last updated: December 24 2007 02:00

American children will be rushing from the Christmas tree to the computer tomorrow morning, eager to try out a new generation of cuddly toys whose imaginary lives extend to cyberspace.

The dramatic success last year of a range of web-linked cuddly toys made by Ganz has this year inspired a range of offerings from competitors aimed at children as young as five and six.

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