Financial Times FT.com

Beijing seeks PR advisers on Tibet

By Jim Pickard in London and Richard McGregor in Beijing

Published: April 4 2008 01:48 | Last updated: April 4 2008 01:48

The Chinese government is set to hire an international public relations agency in the wake of the Tibet crisis. The agency will advise it on strategies to repair its image before the Beijing Olympics.

Several British and US agencies were invited to interviews with Chinese officials to discuss a contract, which includes pre-games PR strategies, media training and market research on western perceptions of China. The winner has not yet been announced, said a person familiar with the talks.

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