Financial Times FT.com

Ebay’s enduring appeal

By Jonathan Guthrie

Published: February 12 2008 20:48 | Last updated: February 12 2008 20:48

Ebay has been describ­ed as a church jumble sale without the ex­cuse of a belltower repair fund. But in the UK, the on­line auction website has been the launchpad for 178,000 full-time and hobby businesses. Turnover has more than doubled over two years to £2bn in 2007. While the high street has become a graveyard for small businesses, small-scale retailing is flourishing online.

Recently Ebay announced it would change the fee structure of its UK site as part of a worldwide program­me aiming to move the US-based web business upmar­ket. Cuts to listing fees will be accompanied by relatively large increases in fees for selling items. Ebay said the changes would be “essentially neutral” because of discounts for volume sellers.

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