Financial Times FT.com

Seesmic change from blogger's latest start-up

By Chris Nuttall in San Francisco

Published: December 5 2007 02:00 | Last updated: December 5 2007 02:00

While many Silicon Valley start-ups begin by operating in "stealth mode" to keep their big ideas secret, extrovert entrepreneur Loic Le Meur is taking the opposite approach in his latest venture, Seesmic.com.

At Loic.tv, the Frenchman has been giving a blow-by-blow video account from day one of his attempts to start a new business in San Francisco after moving from Paris in the summer.

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