Dear Economist,
I am an economics student, and intend to run for president of the student union this year. The elections are won on the basis of whose name is seen the most around campus. Given that it is improbable I will win, I am willing to offer a pot of hundreds of pounds to people to help campaign – dependent on my winning. What is the most efficient use of this pot? Hire one person to go flat out? Or spread the money around?
Cheers
J, England

Dear J,