July 12, 2013 7:22 pm

Sarah Curran to leave My-wardrobe

Sarah Curran is leaving My-wardrobe.com, the online fashion retailer she founded seven and a half years ago.

Ms Curran, a former journalist, founded the internet-only retailer in 2006. Two years ago, she stepped down as chief executive but stayed on as the public face of the brand.


IN Retail

“After seven and a half years of launching and building My-wardrobe, I have taken the decision to leave the business as both founder and board member,” she said on Friday. “I’m extremely proud that My-wardrobe is considered a respected global online retailer and I wish the team and the new board members every success for the future.”

The entrepreneur began My-wardrobe after establishing a boutique in Crouch End, north London. In June, she was awarded an MBE for services to fashion.

Ms Curran is helping a number of other brands in a consultancy role, and is exploring other avenues, including broadcast and television work. She continues to have a stake in the My-wardrobe business.

Last year, My-wardrobe recruited Harrods’ commercial boss David Worby as chief executive to spearhead its international expansion.

This followed a $9m investment from Balderton Capital, one of Europe’s largest venture capital groups, three years ago.

My-wardrobe has been seeking funding for further international expansion, according to several people familiar with the situation.

Ms Curran’s departure comes at a delicate time for multi-brand online fashion retailers.

As with their physical stores, luxury groups are taking more control over their online distribution. Some have focused on selling through their own sites, or rationalising sales through sites that sell a range of luxury goods brands – and choosing only those that provide the best “luxury experience” to customers.

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