Financial Times FT.com

Public relations immaturity in getting message across

Published: May 8 2008 19:28 | Last updated: May 8 2008 19:28

Most small companies believe that they do not get adequate press coverage. And the perception of many chief executives that small caps are too often ignored has been exacerbated by the success of Aim in attracting more than 1,700 companies. It is, of course, not true. If measured in terms of market capitalisation, small companies get a disproportionate amount of coverage.

Inevitably in the current state of the market much of the news has been bad. So when a good news story surfaces, it might be expected that the company concerned would bend over backwards to let potential investors know. But there are still companies amid the hundreds competing for attention that fail to play the game to their advantage.

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