January 25, 2013 12:46 am

Edelman took public relations to a higher level

From Mr Wes Pedersen.

Sir, If Daniel Edelman, who died last week, had been British he would most certainly have been a Sir. And even though he lacked the formal title, he was Sir to his clients around the world. Sir, as in tribute to a corporate saviour via his instinctive knowledge of how their problems might be solved through innovative public relations. Sir to the tiny companies he helped make huge. Sir to the failing concerns reborn under his genius for sensing the public’s readiness to accept a product they had rejected before.

He ventured into the dark, slime-pitted caverns of politics and survived.

Many in public relations think of their craft as a profession, an elevator stop or two above advertising. Others liken it to tidied-up flackism. Whatever you may call it, or see it as, it is miles above what it was like in the years before Mr Edelman opened up shop and took a mop to the business after the second world war.

Wes Pedersen, Chevy Chase, MD, US

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