May 1, 2014 3:42 pm

Top tips to help you stand out on LinkedIn

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1. Keep the overall summary, and summary at each place of work, concise. LinkedIn isn’t supposed to replace your CV. Much better to go into more detail when you are approached, that way you will know which are the most relevant parts of your experience. People (or algorithms) don’t read as thoroughly on LinkedIn.

2. Make sure your current (or most recent) job title and company are underneath your name. This is the part of the profile companies looking for those “passive candidates” search most. So don’t put “looking for work” or “technology professional”.

3. In the top “skills” section, keep it to what you actually specialise in. Overloading it with everything you have ever had to do won’t make you look like a deep specialist, which is what most employers want.

4. Recommendations, to be honest, are not much use to search firms, because they are unlikely to know the legitimacy of the person writing them. If you are selling a service on LinkedIn then, yes, they help. But any prospective employer is going to do a lot more due diligence.

5. Make sure you share all languages and international experience (i.e. locations of employment), as many employers are seeking exactly this.

Also:

If you are worried about being age discriminated at first glance, then take the dates off your university and school details.

Make sure any groups you are in or things you follow are appropriate.

Make sure your profile is visible. Limiting who can view your profile only limits the number of opportunities. If you don’t want people to see something, then don’t put it on LinkedIn.

Keep the picture professional and appropriate. This is a business network and therefore demands a business like picture.

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