BOOK REVIEW
Sway –The Irresistible Pull of Irrational Behaviour
By Ori Brafman and Rom Brafman
Doubleday, $21.95

Max Bazerman starts the first day of his negotiation skills class at Harvard Business School with an auction for a $20 bill. Prof Bazerman has run this auction many times now, and not once has the bidding ended below $20. The highest bid ever was £204. How crazy is that?