Are you confused by the web-enabled world of search, social networking, blogging, independent third-party reviews, peer reviews and online auctions? Are you looking for a clear exposition of what the main trends are, and what they mean for your business?

Q&A: Seth Godin

How can web tools be used successfully by businesses? Ask the author

Seth Godin has earned himself a reputation for simple, clear messages, well told. In Permission Marketing he showed that information overload means it is better to earn customers’ permission to talk to them than just to blast ever more interruption advertising at them. In Purple Cow he observed that in a world of increasing clutter, products and services must be remarkable in some way that makes them stand out. In The Dip he suggested that the difference between success and failure often lies in knowing when to quit and try something else and, conversely, knowing when to persevere, even if the going is tough.