The Innovator’s Guide to Growth
Putting Disruptive Innovation to Work
Scott D. Anthony, Mark W. Johnson, Joseph V. Sinfeld and Elizabeth J. Altman
Harvard Business Press, $35, £19.99

Ten years ago, Clayton Christensen’s book, The Innovator’s Dilemma, was a bestseller. Christensen showed how innovation could become a form of trap. Companies invest large amounts of time and money in innovation but then lack the ability to make their innovations viable commercially. The investment never yields a return. Meanwhile, other less innovative companies figure out how to capitalise on the opportunity and go on to make a fortune, leaving the original innovator languishing.

This new book, The Innovator’s Guide to Growth, is not by Christensen but his stamp is all over it. He wrote the foreword, and three of the four authors are consultants with Innosight, the consulting firm he founded, while the fourth is an executive at Motorola. It can be assumed that the writers have his approval.