February 24, 2014 7:52 am

Sony bets on high resolution camera phone

A hostess shows a Xperia Z smartphone by©JOSEP LAGOJOSEP LAGO/AFP

Sony is bringing advanced “4K” video shooting to its latest premium smartphones as the Japanese handset maker seeks to consolidate its top three position in key markets around the world.

Sony has unveiled the Xperia Z2 smartphone and tablet at Mobile World Congress in Barcelona, claiming to offer the world’s best camera and camcorder in a waterproof device. Both the smartphone and tablet feature digital noise cancelling technology, improved screen resolution and Qualcomm Snapdragon processors.

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“With Xperia Z2 we have taken our premium Z series to the next level, delivering unique experiences that only Sony can offer,” said Kunimasa Suzuki, president of Sony Mobile.

The Japanese group bought out partner Ericsson from their joint venture, and has since relaunched the range of smartphones with some early success. It has taken a top three position in certain key western markets, although competition from cheaper Chinese smartphones has forced Sony’s overall global market share by unit volume down from third to seventh in the past year.

The competition from cheaper Chinese manufacturers also using the Android operating system showed no sign of abating in Barcelona, with a number of other big budget launches from companies such as Huawei and ZTE.

Even Nokia, its Finnish rival, is set to reveal its plans for a range of lower priced smartphones on Monday, one of which is expected to run on the same Android platform as Sony for the first time.

On Sunday, Huawei launched a smartphone that comes with access to 4G networks, the Ascend G6 4G, and entered the wearable technology sector for the first time with plans for its own version of a smart watch.

“Ascend G6 4G is a stylish, colourful and lightning fast smartphone designed to break down barriers,” said Richard Yu, chief executive of Huawei Consumer Business Group.

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