P erhaps, perhaps, perhaps,” as memorably sung by a love-befuddled Doris Day, could almost be Lancôme’s theme tune of the moment.

For Peut-Être , or “perhaps”, is the name of the French cosmetic company’s latest fragrance. In fact, I am using the word “latest” a little loosely here since 2008’s Peut-Être is a revisiting of a classic first created in 1937.