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Growing business opportunities in China is the third instalment in the FT Business School series conducted in partnership with leading business schools
Growing Business Opportunities in China
The course consists of four video lecture modules featuring professors from China Europe International Business School (CEIBS) in Shanghai.
Lecture topics focus on China and include how to market in the region, talent management, dealing with business dilemmas and effective leadership styles.
The FT conducts a video interview with Jack Ma, founder and CEO of Alibaba.com, China’s largest business-to-business e-commerce site, sharing his experience as an internet entrepreneur in China.
Xu Xiaonian, CEIBS professor of economics and finance, answers your questions in an online Q&A about the risks and challenges facing China’s economy.
Additional materials including video interviews with China-based business leaders and experts, case studies, white papers and book excerpts.
Related content and features
Video lectures
Marketing in China
Part 1 Contents:
Professor Willem Burgers discusses
1. Competition and innovative marketing.
2. A counterintuitive and holistic approach to marketing success.
3. Closing thought: There is an opportunity to learn from Chinese companies’ innovative marketing strategies.
Talent Management in China
Part 2 Contents:
Professor Arthur Yeung discusses
1. Finding and retaining talent.
2. Using USPs to win the talent war.
3. Closing thought: Consider ways other than salary to win the talent war.
Cross-cultural awareness
Part 3 Contents:
Professor Henri-Claude de Bettignies discusses
1. The challenge of culture.
2. Dealing with dilemmas.
3. Adapting to local practices.
4. Closing thought: Select the expatriate-manager carefully, offer head-office support and establish a strong network.
More video lectures
Leadership in China
Part 4 Contents:
Professor Juan Antonio Fernandez discusses
1. How to build a strong house of leadership through
rock-solid knowledge and technical qualities, being humble and strong, patient and fast and having good social skills.
2. Closing thought: Always keep and open mind and a sense of humour.
Video interview
Being a Chinese internet entrepreneur
Contents:
Jack Ma, founder and chief executive of Alibaba.com, shares his perspectives with Arthur Yeung, Philips chair professor of human resource management at CEIBS, on:
1. How to overcome the challenges of starting a business in China.
2. His personal philosophy on managing people and discovering their “entrepreneurial spirit”.
3. What companies seeking entry into China should do to succeed.
Ask the expert
Risks in China’s economy
Where is China’s economy heading? What is the state of regulatory reform in China and what are the hidden risks that could derail China’s growth? Xu Xiaonian, professor of economics and finance at CEIBS, answers your questions.
FT Business School on video
What makes a good leader?
Deborah Ancona, faculty director of the leadership centre at MIT Sloan, on the importance of leadership
Moving up/Moving out
Herminia Ibarra of Insead explains how to assume a leadership role — or even switch careers entirely
Managerial psychology
Nick Epley of the University of Chicago Graduate School of Business applies psychological research to work
India: the base of the pyramid
Five professors from the Indian School of Business examine issues in emerging markets
Global corporate strategy
Iese’s Pankaj Ghemawat explains the rules of cross-border expansion in a world that is merely “semi-globalised”
Leading globally
Martha Maznevski of IMD on globalisation’s management challenges
