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Growing Business Opportunities in China
FT.com presents the third instalment in its FT Business School series of online executive education courses conducted in partnership with leading business schools. The course Growing Business Opportunities in China consists of:
■Four video lecture modules featuring professors from China Europe International Business School (CEIBS) in Shanghai. Lecture topics include marketing in China, talent management in China, dealing with business dilemmas in China and effective leadership styles in China.
■A video interview with Jack Ma, founder and CEO of Alibaba.com, China’s largest business-to-business e-commerce site, sharing his experience as an internet entrepreneur in China.
■An online Q&A with Xu Xiaonian, CEIBS professor of economics and finance, about the risks and challenges facing China’s economy.
■Additional materials including video interviews with China-based business leaders and experts (we recommend when viewing these clips, choose Windows media player as your default player), case studies, white papers and book excerpts.
NOTE: If you are launching the video lectures from www.ft.com/video, click on the Business School tab, then click on CEIBS: Business in China and click on the video’s description in the right panel
Related content and features
Monday
Video lecture
Professor Willem Burgers discusses Marketing in China and how western multinationals can surprisingly learn much from Chinese companies’ innovative, counterintuitive and holistic approach to marketing in China.
Tuesday
Video lecture
Professor Arthur Yeung discusses Talent Management in China and how the best employers - both Chinese companies and foreign multinationals - manage, recruit and retain people to win the talent war in China.
Wednesday
Video lecture
Professor Henri-Claude de Bettignies discusses Cross Cultural Awareness and Dilemmas for Doing Business in China and looks at what expatriate managers can do to cope with the unique conflicts of interest they may face especially in China.
Thursday
Video lecture
Professor Juan Antonio Fernandez discusses Leadership for Success in China and shares insights from China-based CEOs on what leadership styles work well on the mainland.
Friday
Video interview
Jack Ma, founder and chief executive of Alibaba.com, shares his perspectives with Arthur Yeung, Philips chair professor of human resource management at CEIBS, on:
■How to overcome the challenges of starting a business in China
■His personal philosophy on managing people and discovering their “entrepreneurial spirit”
■What companies seeking entry into China should do to succeed
Online Q&A
Risks in China’s economy
Where is China’s economy heading? What is the state of regulatory reform in China and what are the hidden risks that could derail China’s growth? Xu Xiaonian, professor of economics and finance at CEIBS, answers your questions.
CLASSIFIED