Enter with caution
Engaging in emerging markets may be a handy recessionary survival tactic but it is no sure thing, writes Jonathan Guthrie
Doing Business in Emerging Markets
Resources
Nowhere is the outlook for business less certain than in emerging markets. While south-east Asia and eastern Europe have experienced huge growth in recent years, they are also being hard hit by the economic slowdown. In this report, we look at the possibilities and pitfalls of investing in such markets.
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Still fertile ground
The deepest recession for decades might not seem the most promising time for UK companies to be flexing their muscles in emerging economies but many UK groups are seeing the best opportunities for long-term growth there, writes Peter Marsh
Crashing down to earth
Now we know how much of emerging market growth was down to speculation, investing will never be the same again, writes John Authers
Not so free trade
Emerging markets will suffer as developed economies seek measures to save their own industries, says Chris Cook
Keeping it real
Taking the decision to start operating in an emerging market means tempering ambition with realism, writes Stefan Stern
A noose tightens
Corruption probes into companies operating abroad are coming to fruition, warns Michael Peel
Related content and features
Comment
Advice
Help is at hand
A wide array of assistance and training is available for companies looking overseas, writes Virginia Marsh
Regional focus
Betting on Brazil
Latin America’s biggest market has been hit hard by the financial crisis, but it may still be one of the wiser choices for investment, writes Jonathan Wheatley
Enter, the Kremlin
The situation in Russia is dire by many accounts, writes Miriam Elder
Gathering storm
The global economic crisis has meant trouble to the countries of eastern Europe, writes Stefan Wagstyl
From boom to gloom
Asia’s over-reliance on exports to the west has been painfully exposed but some countries are looking to buck the trend, writes David Pilling
Chances for the taking
Opportunities await those willing to face Africa’s difficulties, writes William Wallis
Gulf apart
While not immune from recession, the region’s wealth will help protect it from the worst of the slowdown, writes Simeon Kerr
Case studies
Benoy
The rise of south-east Asian economies has been a saving grace for Benoy, the London-based architectural practice behind the Bluewater and Lakeside shopping centres
Matrix
The high quality of the workforce in India has been a pleasant surprise to Jacque Mallender, chief executive of Matrix Knowledge Group, a consultancy and infomatics business
Traka
When John Kent devised an electronic security system to safeguard British Airways’ ground support vehicles in 1990, he had no idea that he was creating a product with global potential
Ricardo
For Ricardo, an automotive technology company based in Shoreham, West Sussex, there was “no option” but to move into emerging markets such as China, Russia and India
