Resources
Principal content
Global brands
Inside this issue
• Consumer communities: Jonathan Birchall on how companies are finding new ways to get close to their customers
• Sector analysis: Andrew Baxter gives a roundup of global trends and the main developments affecting companies in the leading segments
• Podcast: Hear Carlos Grande, the FT’s marketing correspondent, and Joanna Seddon of Millward Brown discuss global brands
• Online Q&A: Quiz the experts on global brands, including John Gapper, FT chief - -
The future of corporate brands
John Gapper, the FT’s chief business commentator and associate editor, and Eileen Campbell, chief executive of Millward Brown answer your questions.
Overview, plus Global 100 and Regional rankings
In today’s world, brands are becoming more valuable than ever – and companies that own them need to look after them
No 1 company: The values of its founders propel Google to the top
Like the company it represents, Google’s sudden rise as a brand demonstrates the power of the internet to change old corporate certainties
Podcast: Global brands survey
Carlos Grande, marketing correspondent, looks at the survey of global brands with Joanna Seddon, CEO of Millward Brown Optimor
Consumer communities: Cyber persuaders gain ground
Companies are using new technologies to get closer to customers, creating communities that ideally lead to increased sales
How the ranking is compiled
Here we examine how Millward Brown Optimor came up with their BrandZ survey.
Luxury: Exclusive coterie still slow to take to the net
Somewhat belatedly, the industry is starting to use the web, a medium which it had initially shunned
Sector-by-sector analysis, with full tables
A detailed look at the 14 categories in the BrandZ survey, ranging from apparel to water, cars to luxury goods.
The rise of China: Faced with a steep learning curve
Companies are ambitious, but will have to meet global standards to compete with big international groups
Value-added: Performance-enhancing assets
The BrandZ survey provides ample evidence that strong brands can offset poor results
