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Personal View – details

Digital Business gives IT industry experts the chance to air their views on a range of vital topics in our Personal View Online series

What are smartphone apps doing in our businesses?

By Max Taylor, head of business marketing for T-Mobile UK: I read recently that someone trapped under a collapsed building in Haiti used his smartphone to download apps advising him on first aid to help keep him alive.

Selling via social media brings inconsistency dangers

By Mark Thorpe, UK managing director for Stibo Systems: Social media has caused an explosion in new ways to market and sell products, bringing with it complexities in managing product information

What it means to be smart in the age of information

By Peter Siggins, mobile business specialist at PA Consulting Group: Walking along Constitution Avenue in Washington DC, I was debating with my son whether the metro or the bus would be quickest at getting us to Silver Spring in North West DC.

Join the revolution – no more servers

By Brian Thomson, managing director at Rackspace for the Emea region: This is going to be a year of change as businesses look for more efficient ways to procure and manage IT, freeing up the time and money needed to focus on innovation.

If Google can be hacked, is anyone safe?

By Seth Berman and Lam Nguyen of Stroz Friedberg: Businesses pour millions of dollars into a never-ending “virus-antivirus” arms race, all the while wondering: “If the technology titans can be hacked, what are the chances that my own data is secure?”

Digital natives and the cloud could spark a perfect storm

By Derek Kay, director of cloud services in Deloitte’s technology integration practice: Hype might be running ahead of reality when it comes to cloud computing but the momentum behind it from all corners of the IT industry make it an option for anyone thinking about IT change, whether strategic or tactical.

Nimble malware evades our defences

By Mel Morris, chief executive of Prevx: Governments, banks and enterprises have, until recently, expressed surprise at how effective modern malicious software (malware) is at evading their cyber defences.

Time to remove IT from the boardroom agenda

Tod Nielsen, chief operating officer for VMware: To suggest that IT be removed from the boardroom agenda might seem counterintuitive, especially as the technology industry has been working for 10 years to raise the profile of IT to make it a boardroom issue.

Cutting corners in testing brings risk of serious data leak

Stuart McGill, chief technology officer at Micro Focus, looks at organisations’ shaky defences during the testing process

Reducing carbon – an obligation or opportunity?

The connected object...a new era for mobility

Fibre-to-the-home: Why settle for less?

Why business leaders need to ask their IT organisations about process

Physical security in an IP world – whose responsibility is it anyway?

Moving from ‘what happened?’ to ‘now what?’ is vital for business

BSkyB v EDS: Why is the case so important?

Web 2.0 walks a fine line between business value and information risk