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Personal View – details
Digital Business gives IT industry experts the chance to air their views on a range of vital topics in our Personal View Online series
What are smartphone apps doing in our businesses?
By Max Taylor, head of business marketing for T-Mobile UK: I read recently that someone trapped under a collapsed building in Haiti used his smartphone to download apps advising him on first aid to help keep him alive.
Selling via social media brings inconsistency dangers
By Mark Thorpe, UK managing director for Stibo Systems:
What it means to be smart in the age of information
By Peter Siggins, mobile business specialist at PA Consulting Group: Walking along Constitution Avenue in Washington DC, I was debating with my son whether the metro or the bus would be quickest at getting us to Silver Spring in North West DC.
Join the revolution – no more servers
By Brian Thomson, managing director at Rackspace for the Emea region:
If Google can be hacked, is anyone safe?
By Seth Berman and Lam Nguyen of Stroz Friedberg: Businesses pour millions of dollars into a never-ending “virus-antivirus” arms race, all the while wondering: “If the technology titans can be hacked, what are the chances that my own data is secure?”
Digital natives and the cloud could spark a perfect storm
By Derek Kay, director of cloud services in Deloitte’s technology integration practice: Hype might be running ahead of reality when it comes to cloud computing but the momentum behind it from all corners of the IT industry make it an option for anyone thinking about IT change, whether strategic or tactical.
Nimble malware evades our defences
By Mel Morris, chief executive of Prevx: Governments, banks and enterprises have, until recently, expressed surprise at how effective modern malicious software (malware) is at evading their cyber defences.
Time to remove IT from the boardroom agenda
Tod Nielsen, chief operating officer for VMware: To suggest that IT be removed from the boardroom agenda might seem counterintuitive, especially as the technology industry has been working for 10 years to raise the profile of IT to make it a boardroom issue.
Cutting corners in testing brings risk of serious data leak
Stuart McGill, chief technology officer at Micro Focus, looks at organisations’ shaky defences during the testing process
