DIGITAL BUSINESS
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Personal View – details
Digital Business gives IT industry experts the chance to air their views on a range of vital topics in our Personal View Online series
Business information is a stream of events – so don’t look backwards
By Dr Giles Nelson, head of strategy and co-inventor of Apama at Progress Software: Consumers now expect to go online and see inventory levels in an online store. Traders take the speed of light into account to ensure a trade they place will arrive ahead of others.
Net neutrality required to spur innovation
By Nicholas Economides of Stern School of Business, New York University: For the first time in history, the majority of the Earth’s population is connected by a global communications network.
How cable disruptions are ushering in a new wave of globalisation
By Sergey Lipatov, president, TTK: Over the past three years, numerous cable cuts in submarine communications networks have brought into sharp relief the need for greater resiliency in global telecoms networks.
Is broadband metering really so bad?
By Andrew Harries, chief executive of Zeugma: First, full disclosure: I work for a company that manufactures telecom gear capable of, among other things, metering bandwidth.
Are your documents an untapped opportunity?
By Joseph R Marciano, president and chief executive, Océ Business Services: Many businesses confess that they do not have a clue how much managing their documents costs them. But research shows that it’s a lot more than they imagine.
The real benefits of outsourcing – value beyond the one-time cost saving
Sanjiv Gossain, UK managing director of Cognizant Technology Solutions: From IT maintenance to CRM and business process automation, outsourcing is firmly ingrained in company culture and is central to the smooth operation of the world’s biggest and most renowned businesses.
Sisyphus and the eternal computer glitch
Dr Jeffrey Papows, president and chief executive of WebLayers: Developing software seems horribly akin to the punishment meted out to Sisyphus in Greek mythology: he was made to roll a boulder up a hill for eternity but as he reached the top, it would roll back down and the exercise would begin again.
How to save your reputation from an online onslaught
By David Bowen What is the difference between swine flu and a UK parliamentary question? You have at least some chance of stopping swine flu spreading round the world.
Opinion: Google AdWords and the European Court
By John Mackenzie, a partner and IP and e-commerce lawyer at international law firm Pinsent Masons: The Google AdWords service, which has revolutionised the online advertising sector, seemed to get a vote of confidence last month from the European Court of Justice’s advocate general.


