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Personal View
For the Personal View Online series, we have commissioned six articles on each subject. These will be published during successive three-week periods (on Mondays and Thursdays). From June 23 - July 11 our subject is Web 2.0 strategy.
Seize the skills and HR benefits of social networking
By Patrice Barbedette of Jobpartners: I don’t suppose that when Mark Zuckerberg invented Facebook he realised how huge it would become. Facebook and other social networking sites such as MySpace and LinkedIn have taken the world by storm.
How Web 2.0 is democratising innovation
By Georges Berzgal and Amal Johnson, of MarketTools: Where do winning ideas come from? For most companies, the answer is from a select group of people in Research and Development, new product development (NPD), or marketing.
Is blogging good value for the C-suite?
By Urs E. Gattiker: Every other week we read about the latest twist on social networking and Web 2.0. For instance, groups of friends are now able to track one another’s online remarks wherever they appear on the web.
Balancing the freedom of the user may be the biggest challenge
By Guy Westlake: A year ago lthough some questioned whether this Web 2.0 “revolution” was really just a fad. A year on it’s clear that these technologies are here to stay.
Driving Business the Web 2.0 Way
By David Lavenda: Today, business stands at a crossroads of changing corporate structure, a transformation of employee behaviour driven by a new generation entering the workforce, and the availability of a bevy of new technologies led by the new world of Web 2.0.
Chasing a moving target
By Robert Bredlau: With all the hype that Web 2.0 has received, many companies are now looking at their existing web content management system, wondering whether it meets the new paradigm’s needs, causing them to miss new business opportunities and making them appear dated.
How Web 2.0 will change the face of business…
By John Newton: Technology research company Forrester predicts that by 2013, social software, the application of Web 2.0 for the enterprise, will grow at an annual rate of 43 per cent per year. This is quickly becoming the fastest growing sector in the enterprise software industry. However, many people are confused by what Web 2.0 is and its significance in the workplace and in culture, including those planning to adopt it.
The venture capitalist’s view
By Frank Böhnke, General Partner, Wellington Partners: As a venture capitalist, I am fortunate enough to work with entrepreneurs that are shaping the way we use the internet. Some ideas seem so revolutionary and far removed from the way we use the internet today that it takes real foresight to see how their technologies are going to change the way we communicate for good.
Can Web 2.0 revolutionise corporate responsibility?
By Steve Rochlin of AccountAbility North America and James Farrar of SAP: The turning point for a new technology is when we stop talking about bits, bytes or bandwidth, and start talking about what it can really do to for business, individuals or society.
