FT BUSINESS SCHOOL
FT Business School - Wharton
Resources
FT.com presents the tenth series of executive education video lectures, delivered by five professors from the Wharton School at the University of Pennsylvania
Managing in a downturn
Budget squeezes, job losses, tighter credit — managing in a downturn requires a different set of skills to those needed in benign economic conditions. Yet many managers will not have experienced a recession before.
In a series of five video lectures, professors at the University of Pennsylvania’s Wharton business school give an overview of the global crisis and outline ways in which individual managers can adjust to the harsher environment.
Related content and features
Video lectures
Watch video one: a global overview of the downturn
The causes of the economic slowdown and its effect on emerging markets analysed by Professor Mauro Guillen.
Contents:
1. Global crisis or national crises?
2. Finance v real economy;
3. Lessons from history;
4. Emerging markets.
Further reading
Watch video two: managing job cuts
How can companies handle redundancies sensitively, without wrecking the morale of staff who remain? Professor Peter Cappelli explains.
Contents:
1. Is it really necessary to shed staff?
2. Minimising pain;
3. Care for survivors.
Further reading
Watch video three: crisis and risk management
Guidance on how companies should react to crises and manage their risk exposure from Professor Olivia Mitchell.
Contents:
1. Don’t clam up in a crisis;
2. The four elements of risk management;
3. Government’s role.
Further reading
More lectures
Watch video four: marketing under pressure
Marketers that embrace interactivity and accountability will shine amid the current economic gloom, says Professor Peter Fader.
Contents:
1. The paradox and the pendulum;
2. This time it’s different;
3. A time to focus on marketing accountability.
Further reading
Watch video five: leading in hard times
How should business leaders carry themselves in a downturn? Professor Michael Useem looks at some key strategies to follow.
Contents:
1. The value of a strong team;
2. Three steps to good leadership;
3. Step four: decisive action;
4. Build a culture of resilience.
Further reading
FT Business School on video
Managerial psychology
In a trio of lectures, Chicago Booth professor Nick Epley applies psychological research to the workplace
India: the base of the pyramid
Five professors from the Indian School of Business examine issues in emerging markets
Global corporate strategy
Iese’s Pankaj Ghemawat explains the rules of cross-border expansion in a world that is merely “semi-globalised”
Leading globally
Martha Maznevski of IMD on globalisation’s management challenges
Moving up/Moving out
Insead’s Herminia Ibarra explains how to assume a leadership role - or switch careers entirely
Doing business in China
Five professors from the China Europe International Business School on doing business in China
