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FT.com presents the sixth online executive education course in partnership with the Indian School of Business, Hyderabad, India, featuring five distinguished professors.
Exploring New Markets: The Base of the Pyramid
Five professors from the Indian School of Business, in Hyderabad, deliver lectures on a variety of business topics such as defining the base of the pyramid, mobile telephony, microfinance, marketing and looking at future growth in a country such as India.
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Video lectures
Defining the base
Part 1 Contents:
Professor Reuben Abraham discusses
1. The economics of production and consumption.
2. Looking at the elements in the ‘base of the pyramid’.
3. Closing thought: Focus on the bottom line.
India’s mobile market
Part 2 Contents:
Professor Ravi Bapna discusses
1. India’s fast growing and large mobile phone market.
2. How companies are adapting to serve the ‘base of the pyramid’.
3. The impact of India’s mobile phone revolution.
4. Closing thought: Lessons for emerging markets.
Microfinance
Part 3 Contents:
Associate Professor Shamika Ravi discusses
1. Doing business with the unbankable.
2. The social implications of microfinance.
3. Closing thought: Dispelling the myths.
More lectures
Marketing in India
Part 4 Contents:
Marketing guru Professor Harish Bijoor investigates
1. Dividing India into rural and urban pyramids.
2. Real vs virtual India.
3. Virtual India’s growth and the retail revolution.
4. Closing thought: India will consume more brands.
Looking to the future
Part 5 Contents:
Professor Mudit Kapoor discusses
1. Is India’s growth rate sustainable?
2. What the statistics tell us.
3. What are the possible solutions.
4. Closing thought: We cannot ignore the problem.
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