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Exploring New Markets: The Base of the Pyramid

Five professors from the Indian School of Business, in Hyderabad, deliver lectures on a variety of business topics such as defining the base of the pyramid, mobile telephony, microfinance, marketing and looking at future growth in a country such as India.

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Video lectures

Defining the base


Part 1 Contents:
Professor Reuben Abraham discusses
1. The economics of production and consumption.
2. Looking at the elements in the ‘base of the pyramid’.
3. Closing thought: Focus on the bottom line.

India’s mobile market

Ravi Bapna


Part 2 Contents:
Professor Ravi Bapna discusses
1. India’s fast growing and large mobile phone market.
2. How companies are adapting to serve the ‘base of the pyramid’.
3. The impact of India’s mobile phone revolution.
4. Closing thought: Lessons for emerging markets.

Microfinance

Shamika Ravi


Part 3 Contents:
Associate Professor Shamika Ravi discusses
1. Doing business with the unbankable.
2. The social implications of microfinance.
3. Closing thought: Dispelling the myths.

More lectures

Marketing in India

Harish Bijoor


Part 4 Contents:
Marketing guru Professor Harish Bijoor investigates
1. Dividing India into rural and urban pyramids.
2. Real vs virtual India.
3. Virtual India’s growth and the retail revolution.
4. Closing thought: India will consume more brands.

Looking to the future

Mudit Kapoor


Part 5 Contents:
Professor Mudit Kapoor discusses
1. Is India’s growth rate sustainable?
2. What the statistics tell us.
3. What are the possible solutions.
4. Closing thought: We cannot ignore the problem.

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