FT BUSINESS SCHOOL
Breadcrumb trail navigation:
- FT Home
- > Business education
- > Indian School of Business
FT Business School - Indian School of Business
Resources
FT.com presents the sixth online executive education course in partnership with the Indian School of Business, Hyderabad, India, featuring five distinguished professors.
Exploring New Markets: The Base of the Pyramid
Welcome to the sixth instalment in the FT Business School series of online executive education courses, conducted in partnership with leading business schools. Five professors from the Indian School of Business, in Hyderabad, will deliver lectures on topics such as marketing, microfinance and mobile telephony in a country such as India.
VIDEO LECTURE SCHEDULE - begins Monday October 15
Day 1 - VIDEO: Introduction: What is the base of the pyramid? Reuben Abraham, professor of entrepreneurship
Day 2 - VIDEO: India’s mobile telephone market: A case study of the world’s largest mobile phone market. Ravi Bapna, associate professor of information systems
Day 3 - VIDEO: Microfinance: Exploring some of the facts and the myths of the microfinance industry. Shamika Ravi, professor of economics
Day 4 - VIDEO: Marketing to the Base of the Pyramid: How should global companies market their products in India? Harish Bijoor, professor of marketing
Day 5 - VIDEO: Looking to the Future: India has demonstrated huge economic growth in recent years but what factors will determine whether this is sustainable? Mudit Kapoor, professor of economics and public policy
Each of the modules will feature audio transcripts and additional reading materials
Related content and features
Day 1
Defining the base
There is no clear definition of the term the base of the pyramid, says Professor Reuben Abraham, as he investigates different ways of looking at the economics of production and consumption in countries such as India.
Day 2
India’s Mobile Telephone Market
India is the world’s largest mobile phone market and is growing at a rate of 6.5m new subscribers a month, says Professor Ravi Bapna. He explores the characteristics of the market and lessons to be learnt.
Day 3
Microfinance
There are a lot of myths about the microfinance industry, says visiting Associate Professor Shamika Ravi. In this lecture she explores some of the issues and possible sollutions.
Day 4
Marketing in India
Marketing guru Professor Harish Bijoor investigates why the Indian market is so different from Western Europe or North America.
Day 5
Looking to the future
India has demonstrated huge economic growth in recent years but what factors will determine whether this is sustainable? Professor Mudit Kapoor looks at some of the possible scenarios.
CLASSIFIED