FT Business School - Iese FT.com presents the eighth series of executive education video lectures, delivered by Pankaj Ghemawat, global strategy professor at Iese, the Spanish business school
The rhetoric of globalisation often gives the impression that multinational companies can cross borders with ease.
In The age of semi-globalisation, his first video lecture, Pankaj Ghemawat argues that the world is in fact a long way from being a seamless marketplace and that national differences are still vitally important to global corporate strategy.
Professor Ghemawat’s second video lecture, Crossing borders successfully, outlines three strategies for smart international expansion.
Contents
1. Pan con tomate, a Catalan speciality
2. A semi-globalised world, not a flat one
3. Some surprising cross-border statistics
4. Local fast food fighting back
5. Four types of distance that affect strategy
6. Cultural distance
7. Administrative distance
8. Geographic distance
9. Economic distance
10. Closing thought: one size does not fit all
Contents
1. Juggling global and local priorities
2. Zara’s international expansion
3. Three strategies for crossing borders
4. Adaptation: bending to local needs
5. Aggregation: building economies of scale
6. Arbitrage: exploiting global differences
7. Closing thought: prioritise a strategy
Deborah Ancona, faculty director of the leadership centre at MIT Sloan, on the importance of leadership
Martha Maznevski of IMD on globalisation’s management challenges
Nick Epley of the University of Chicago Graduate School of Business applies psychological research to work
Five professors from the Indian School of Business examine issues in emerging markets
Herminia Ibarra of Insead explains how to assume a leadership role — or even switch careers entirely
Five professors from the China Europe International Business School on doing business in China
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