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resume advice Step 2: Develop a Clear Idea of the Buyer's Needs It is important to your personal marketing program that you understand the needs of the person or organization to whom you are trying to sell yourself. At times, during a job hunt, it is very easy to be concerned with our own needs. You want to move forward, or get out of a problematic situation. Even though your needs are what drives you to look at new opportunities, keep them in check. Understand their needs. It is important that you understand the needs of the organization to which you are applying so that you can present yourself in the best possible light. Remember that you want to be seen as just the answer to their need, the person they have been looking for who will help them to be successful. In order to do this well means that you will have to do some homework and preparation. Prior to sending out your resume, the following will help you understand the companies to whom you are applying:
After you've done these things, you will have a better idea of what the companies you are interested in are all about and how you might fit into their plans and needs. Pay particular attention to key initiatives. Companies generally take these on because they want to change something so as to make themselves better. Change is always a good thing for the incoming person. It means that the old ways are not cutting it any longer and the company is open to doing things differently. If you can figure out these initiatives, and position yourself as someone with the competencies or experience to add to making them successful, you will immediately be seen as valuable. You will be just the sort of new blood that the organization needs to help it move on to the next level. Matching yourself with a company should never be forced. You should try to understand the organization's culture and their way of doing things. While you will get some idea of a company's culture during subsequent interviews and through the people you will meet, you can also get some idea from the above research. Look at the way the company describes itself and its people. Note how they position themselves in their industry. Pay attention to the way they look to the average person on the street. This information should start to give you some idea of the company's culture. Make sure that corresponds with the way you like to work and the environment that will make you the most successful. Do not force yourself to fit into an environment that is foreign to your working style. It will come back to haunt you in the future and limit your ability to be successful. | ||||||||||
Step 3: Present Your Unique Capabilities >> | ||||||||||
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Creating a Successful Resume Step 1: Define Your Personal Marketing Strategy Step 2: Develop a Clear Idea of the Buyer's Needs Step 3: Present Your Unique Capabilities Step 4: Structure Your Resume Step 5: You're in the Door: Now What? [back to top] |
