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resume advice Step 1: Define Your Personal Marketing Strategy Defining a personal marketing strategy is the first step in preparing your resume. Are you going after your first job, attempting to move up within your organization, or making a run at the executive level? Each of these situations requires a different type of marketing strategy, and hence a different type of resume. That is, the earlier you are in your career, the more necessary will be for you to utilize a broadcast strategy that gets as many resumes out to as many potential opportunities/situations as possible. If you are moving up within your company, or if you are focused on a key executive role at another organization, you need a more targeted strategy that gears the resume to the specifics of the role you are pursuing. In any case, it is important that you view the resume as one piece in your total marketing strategy. |
Step 2: Develop a Clear Idea of the Buyer's Needs >> |
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Creating a Successful Resume Step 1: Define Your Personal Marketing Strategy Step 2: Develop a Clear Idea of the Buyer's Needs Step 3: Present Your Unique Capabilities Step 4: Structure Your Resume Step 5: You're in the Door: Now What? [back to top] |
